About Firelyte

Firelyte was started as a school project in 1993 by Jonathan Roberts while a student at the Minneapolis College of Art & Design (MCAD). As the years went by, it quickly became a professional face for a freelance web design practice. It's focus and size have changed and pivoted from a simple freelance practice, to web design, to full-stack development for fortune 100 corporations. Finally the focus shifted entirely to the user experience as Jon's skills developed and expanded. The company's purpose however, has always centered around designing solutions for the end user.

Officially trademarked and incorporated in 2009. Firelyte became an official full-time consulting business helping agencies and corporations connect the dots.

“Firelyte connects the dots and solves problems. With experience designing for all aspects of web and mobile applications by offering full-stack design solutions.”
— Jon Roberts

By 2012, Jon became the go-to front-end development and UX consultant for several Twin Cities advertising agencies and Fortune 500 companies like Medtronic & General Mills. He expanded the company hiring additional employees and consultants and began leading and mentoring teams of designers and developers in the redesign and refactoring of legacy systems into a more modern, mobile friendly applications. This also led to Firelyte into creating the foundation for a social media group within Medtronic as well as designing an "app store" to manage their considerable mobile app library. 

Today, Jon works as a principal product designer and does independent consultant work to help companies connect the dots.

Services include: Research, Business Analysis, Design, User Testing, Front-end Development, Content Management System Integration and follow-up testing and iteration. Jon has extensive experience working with agile & waterfall, iterative and continuous release cycles in ad agencies, large corporations and start-ups.